Tigo aims to grow in El Salvador

The passion for sport is a strategy that Tigo will use to gain a bigger share of the mobile phone market in Central America and El Salvador.

Thursday, July 24, 2008

Tigo has launched a nationwide campaign aimed at sports fans in El Salvador that it calls Fanatigo, and so far it has resulted in double-digit growth.
"In the last few years we have grown at 30 to 40 percent," said Danny Salas, marketing manager for Tigo. "We hope to continue that trend this year."
According to the quarterly report of Tigo's owner, Luxemburg-based Millicom International, in June of this year the compay had 28.5 million users worldwide, an increase of 58 percent over the previous year.

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