The Value of Knowing Where Our Customers Are

The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car.

Tuesday, May 12, 2020

At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

The interactive map of the city of San Pedro Sula is detailed. Taking as a reference the Paseo Proceres shopping center, only 5 minutes away by car, there is a target market of about 58 thousand people who together spend more than $9.6 million per month.


The information system states that of the total number of people, 52% are women. When reviewing the data of this group of consumers by age range, it can be seen that approximately 44% are between 6 and 24 years old.




From the Multiplaza shopping center, another interesting potential market can be covered. For example, if you want to evaluate this distribution point, detail the interactive map that at a distance of 10 minutes walking, you can reach more than 14 thousand people who together spend more than $2.4 million per month.

CentralAmericaData's maps contemplate such interesting data as the location of consumers according to their income level, their characteristics and purchasing power. It also allows the dimensioning of the market potential of home delivery in a specific area, delivery times and other data, for any city in the region.

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Multiplaza Curridabat and its surroundings is a commercial point that in the country monopolizes a captive market of more than 17 thousand people, which can be covered with home deliveries just five minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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The Galerias Shopping Center in Escalon and its surroundings is a commercial point that in San Salvador has a large market of more than 318 thousand people, which can be covered with home delivery just 15 minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Commercial Metamorphosis: Where are the Consumers?

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Multiplaza Escazu and its surroundings is a commercial point that in Costa Rica monopolizes a captive market of more than 176 thousand people, which can be covered with home deliveries just 15 minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

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