The US Roasted Coffee Market

Factors such as geographical proximity and the sophistication of consumption are characteristics that position it as a market of interest for coffee farmers in the region.

Tuesday, March 6, 2018

From the executive summary of a study by Procomer of Costa Rica entitled  "Roasted coffee market in the US":

- The USA is the main consumer of coffee worldwide, the number one importer of gold coffee and the second of roasted coffee, it is also the number one destination for coffee exports from Costa Rica. Factors such as geographical proximity, the sophistication of consumption and a growing interest on the part of consumers in a more active role of producers in the value chain, are characteristics that position it as a market of interest to increase the share of exports of roasted coffee.  

- In the study, the business models evaluated have in common the fact that the US is a mature market whose growth has been based more on the sophistication of consumption rather than attracting new consumers, this implies a vision of disruptive innovation associating the channel to consumption experiences outside or inside of the home. 

Read full report.

More on this topic

Roasted Coffee Market in Germany

October 2017

The European country is a mature market in the production, marketing and consumption of coffee, and despite its developed roasting industry, it is a major importer of roasted coffee.

From the market study "Roasted coffee in Germany" by Procomer: 

Guatemala: Figures From 2015/16 Coffee Harvest

October 2016

Because of incidences of rust, coffee production in the 2015-2016 harvest was only 3.9 million hundredweight, equivalent to $700 million in foreign exchange.

The presence of rust in more than half of coffee plantations, lack of funding to renovate plantations and low international grain prices resulted in a reduction in production and in export values, for the second consecutive cycle.

China Increases Coffee Consumption

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Consumers in China are choosing international brands, in 2012 the consumption of coffee surpassed 70 thousand tons and in 2013 it is expected to reach more than 95 thousand tons.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

The growing demand for coffee in the Chinese market, which traditionally used to be focused on tea consumption, presents a great opportunity for exporters of this product.

France Increases Consumption of Organic Products

August 2012

The French market for organic products grew by 10% in 2011, despite the crisis.

From a press release by Procomer:

Despite the crisis the consumption of organic products in France has increased.

In ten years, the French "bio" market, despite the crisis, has maintained the interest of consumers.

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