The Tuna Market in Costa Rica

A total of 18 tuna brands are competing in a market that seven years ago was totally dominated by Sardimar.  

Monday, August 12, 2013

One example of the growth that has been seen in brands in this market is Grupo Calvo, who has had a steady increase in sales; 11% in 2010, 71% in 2011, 32% in 2012 and a projected 19% for 2013 . reports: "Alimentos Prosalud sells six brands: Sardimar, Tesoro del Mar, Pacific Blue, and Tonnino and Neptuna, the first two being the best-selling". Other brands competing in the country are: Richly, Calvo, Mar del Plata, Albo, Orbe and Pronto.

All these brands compete in a country that ranks fourth in the world in per capita consumption of the product, where each person consumes 2.5 kilos per year.

Every month five million cans of tuna are consumed in the country, with Easter and the first few months of the year being the times when consumers buy the most (an increase of 20%).

More on this topic

Tuna with Pasta / Pasta With Tuna

August 2012

In Costa Rica, traditional tuna producers are starting to sell their product mixed with pasta, and traditional pasta manufacturers are beginning to sell dishes where they combine pasta with tuna.

An article in reviews how food companies, looking to innovate and increase the variety of their product portfolios, enter markets which used to be exclusive for other types of companies.

Tuna Market in Costa Rica

September 2011

The companies Calvo and Sardimar are the major players in the tuna market in Costa Rica.

Sardimar, in addition to its own brand, also sells Pacífico Azul, Splash and Tesoro del Mar.

The Spanish group Calvo, sells only its own brand, which is imported from El Salvador.

The brands marketed by Sardimar have over 70% of the Costa Rican market, according to data provided by the company’s directors.

Grupo Calvo Grows in Costa Rica

February 2010

The tuna company looks to increase its share of the Costa Rican market to 11% in 2010.

According to Nielsen, the company now has a market share of 8.32%.

“Victor Pérez, country manager at Grupo Calvo, informed that Costa Ricans mostly buy oil products (45%), vegetables (25%) and tuna in water (10%)”, reported

'Calvo' Tuna Company Under Investigation in Costa Rica

September 2009

The Economy Ministry is investigating 'Grupo Calvo' for alleged unfair competition, after a complaint from rival company Sardimar.

Together with other Costa Rican Tuna companies, Sardimar argues that Grupo Calvo engages in 'dumping'.

'Dumping occurs when a company sells in another country at lower prices than the ones offered in its own market', explains journalist Hassel Fallas in newspaper

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