The Marketing Tool: Internet

Marcelo Molina, an expert in advertising, gave a seminar on the many benefits offered by online advertising.

Tuesday, May 26, 2009

In the seminar, "Maximizing Resources: advertising on the Internet," delivered by Marcelo Molina and organized by American Interactive/, various advantages offered by Internet communication were highlighted.

Journalist Carmen Molina wrote about the examples presented in the seminar by Molina: "Unlike traditional media, the Internet is a tool that enhances feedback immediately. For example, advertising and marketing agencies have the opportunity to conduct research, measure opinions, hold 'focus groups' in real time and make adjustments to strategies and campaigns in a fraction of a second."

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Brands want to participate not necessarily spending money on advertising platforms but through internal 2.0 communication experts.

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In this new breed of marketing to the “4Ps” (product, placement, price, promotion) the following been added: flow, functionality, feedback and loyalty (“4Fs” in Spanish).

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Internet advertising grows 11%

November 2008

Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.

Investment in online advertising is still rising

November 2008

And is likely to continue to do so in the foreseeable future, because of all advertising mediums the Internet can offer companies more ROI.

It is perhaps this reason that has enabled business search engines to prosper in these turbulent times as the simplicity of the directories actually works with minimal cost to the business advertising.

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