The History of Supermarkets in Central America

After 57 years, Super Selectos, owned by the Salvadoran Grupo Calleja, is the only retail chain with local capital left. It has 80 stores and 5,300 employees.

Tuesday, September 2, 2008

Circa 1951. The city folk would shop at the market. The supermarket concept did not exist. To explore this niche, Agustin Alfaro Moran copied the idea of a store that would sell retail refrigerated products in El Salvador. Hence, on 8th South Avenue, in the heart of San Salvador, the capital, Sumesa was born. It was to be expected, both then as now; that zone is the commercial center.

More on this topic

Súper Selectos Expands in El Salvador

September 2011

With an investment of $40 million the supermarket chain will open 12 new supermarkets and a supply center in Nejapa in the next two years.

The opening of store number 84, which will be 1400 meters in size, in San Salvador’s Metrocentro, marks the beginning of the expansion by the Calleja Group who owns the supermarket chain.

Super Selectos Expands in El Salvador

March 2011

The supermarket chain plans to open seven new stores in 2011.

With the openings the chain will reach ninety stores and 6.000 employees.

Carlos Calleja, vice president of Calleja Group, owner of the supermarket chain, said the new stores will be located in rural areas of the country where Super Selectos still does not have a presence."

Super Selectos Inks Alliance with Food Producers

September 2010

The Salvadoran supermarket chain inked a deal with farmers from the country’s north to acquire all their production.

Carlos Calleja, president and owner of Super Selectos, explained that this alliance will allow the company to market these products directly in its 84 stores countrywide.

New Súper Selectos Investments in El Salvador

March 2009

The supermarket chain plans to open five new branches in different parts of the country this year.

Carlos Calleja, vice president of the supermarket chain, informed Elsalvador.com: “We are hoping to open five new stores with a multimillion dollar investment this year, developing more jobs for the country and trying to get closer to all the niches and towns.”

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