The Global Trend for Bottled Water

Within the category of soft drinks, bottled water sales worldwide will excee those of carbonated beverages in the next two years.

Monday, May 20, 2013

From an article by the Costa Rica Foreign Trade Promotion Office (PROCOMER):

Research by the consultancy company Canadean has revealed that within the category of soft drinks, bottled water sales worldwide will excee carbonated beverages in the next two years.

The study states that the increase in bottled water consumption is mainly due to two factors, the first is that there is a greater preference for consuming healthy products, and the second is that there is a limited supply of drinking water in certain regions.



More on this topic

Trends in Health Food Packaging

March 2015

Individual packages and innovation in packaging are part of the strategies used by the food industry in Latin America to improve the positioning of healthy packaged products.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

The Latin American region has shown a preference for choosing healthier options of packaged foods.

Trends in the Flexible Packaging

November 2014

In Central and South America the use of this type of packaging grew by 50%, going from nearly 5 billion units in 2008 to 7 billion in 2013.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

The market for flexible packaging (such as those used in sauces and mayonnaise) in Central and South America has experienced rapid growth over the past five years, increasing by 50% in volume, going from nearly five billion units in 2008 to 7 billion in 2013, according to a recent report by PCI Films Consulting. The largest categories of individual final consumption were mayonnaise and tomato sauce (not ketchup), each having 16% and 23% of the volumes, respectively.

Boom Energy Drinks Continue in U.S.

January 2014

The consumption of energy drinks and "Ready to Drink" coffee increased by 14.3% and 9.5%, respectively.

During the period 2011-12 energy drinks increased sales more than any other segments with 14.3%, followed by ready to drink (RTD) coffee with 9.5 %, bottled water 5.8 % and RTD tea with 9%.

Opportunities in Mexico for Health Drinks

November 2013

The special tax on soft flavored fizzy drinks opens an opportunity to market fruit-based drinks or vegetables.

From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

Due to the alarming statistics on obesity in Mexico (a country that ranks first in the world with this condition) and the fact that soda drinks occupy third place worldwide as one of the main causes of this problem, according to the agency Euromonitor), the Finance Committee of the Chamber of Deputies of Mexico, has approved a special tax on flavored drinks equivalent to 1 peso per liter. This action was taken as a measure to put pressure on people to reduce consumption of these beverages and replace them with healthier ones.

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