The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer.

But this does not mean that those who click are the only ones to receive the advertisement’s message.

The second Online Advertising Effectiveness Study, developed by IAB Mexico in partnership with Millward Brown, found that for every one of the browsers who click on a banner on a website, 99 others saw the commercial and received the message.

"With this study we want to show advertisers that utilizing the Internet for their advertising campaigns is extremely beneficial because of the power it has to reach their target audiences and have an impact. It is important to use research and measurement tools to understand the actual scope of the media, but above all, its effectiveness in building a valuable brand", said Bianca Loew, Director of IAB Mexico.

Source: Adlatina.com

More on this topic

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