The Effectiveness of Internet Advertising"Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message."Tuesday, November 8, 2011
The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer. Source: Adlatina.com Internet Advertising Grows by 23%May 2011 In the first quarter of the year spending on digital advertising reached $7.3 billion in the U.S. Understanding Online AdvertisingMarch 2010 A new web site helps understand what is advertising targeted to user interests, and how to protect privacy online. Advertise Online - Count the Clicks - OptimizeJune 2009 Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it. Internet advertising grows 11%November 2008 Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.
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