The Effectiveness of Internet Advertising

"Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message."

Tuesday, November 8, 2011

The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer.

But this does not mean that those who click are the only ones to receive the advertisement’s message.

The second Online Advertising Effectiveness Study, developed by IAB Mexico in partnership with Millward Brown, found that for every one of the browsers who click on a banner on a website, 99 others saw the commercial and received the message.

"With this study we want to show advertisers that utilizing the Internet for their advertising campaigns is extremely beneficial because of the power it has to reach their target audiences and have an impact. It is important to use research and measurement tools to understand the actual scope of the media, but above all, its effectiveness in building a valuable brand", said Bianca Loew, Director of IAB Mexico.

More on this topic

Internet Advertising Grows by 23%

May 2011

In the first quarter of the year spending on digital advertising reached $7.3 billion in the U.S.

The digitization of information on the Internet is making great strides, and an example of this is the exponential growth of scheduled advertising in digital media.

This latest comes from the analysis by Price Waterhouse Coopers and the Interactive Advertising Bureau (IAB) who released results of the income report

Understanding Online Advertising

March 2010

A new web site helps understand what is advertising targeted to user interests, and how to protect privacy online.

IAB Spain, a representative of the Internet Advertising Industry, launched a website on Internet privacy, which aims to help the user protect its privacy and inform on how targeted advertising and cookies work.

Advertise Online - Count the Clicks - Optimize

June 2009

Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it.

Do not spend too much time thinking about “THE big idea” for a campaign. Put different banners on the web in different shapes and sizes, in different mediums, with different ideas and concepts.

Internet advertising grows 11%

November 2008

Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.

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