The Director of Communication

There is a growing need in companies and institutions to manage communication processes professionally, both internal and external ones.

Friday, November 30, 2012

Reputation, credibility and public confidence are assets that are very easy to lose if communication is not commensurate with the demands of the environment, and with the fast speeds of current information dissemination.

An article by Gustavo Manrique Salas in Prensa.com notes that "This is why there is a boom in the development of corporate communications. Companies can no longer improvise, they have to design structures to establish a governance processes for communication, both internal and external. "

Manrique Salas emphasises the position of the "dircom" (Director of Communications), "the 'dircom’ must be integrated into all of the company’s communication assets, which involves the creation of a corporate governance structure for communication up to the highest level and in some cases is called strategic communication committee, comprised of a multidisciplinary team to ensure consistency of communications in the enterprise. "



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Corporate Spokespeople are Key Figures in Business

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Telefónica introduced the Advanced Regional Service Network which offers businesses in the region greater savings in call costs.

Prensalibre.com published: "Estuardo Olivares, regional director of ‘Grandes Empresas de Telefónica,’ explained that companies with offices outside Guatemala can integrate their fixed and mobile lines in Mexico, El Salvador, Nicaragua and Panama with the new service.

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