The Director of Communication

There is a growing need in companies and institutions to manage communication processes professionally, both internal and external ones.

Friday, November 30, 2012

Reputation, credibility and public confidence are assets that are very easy to lose if communication is not commensurate with the demands of the environment, and with the fast speeds of current information dissemination.

An article by Gustavo Manrique Salas in notes that "This is why there is a boom in the development of corporate communications. Companies can no longer improvise, they have to design structures to establish a governance processes for communication, both internal and external. "

Manrique Salas emphasises the position of the "dircom" (Director of Communications), "the 'dircom’ must be integrated into all of the company’s communication assets, which involves the creation of a corporate governance structure for communication up to the highest level and in some cases is called strategic communication committee, comprised of a multidisciplinary team to ensure consistency of communications in the enterprise. "

More on this topic

Do You Want Your Press Release to be Read?

November 2015

Far too many emails arrive in people's inboxes, therefore if you dont want your business communication to be deleted, it has to be properly structured.


It is very difficult for an email address to not be captured by those unscrupulous people who are dedicated to marketing, and more and more time is wasted because of the tens or hundreds of unwanted communications that are sent (spam).

"Face to face" Via Tele - Communications

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It is no longer necessary to travel to engage in face to face communication within companies or with customers.

To achieve this, there are various technological solutions which allow the implementation of modern workspaces letting users work efficiently, virtually and from anywhere, says Rowan Trollope, manager of the Collaboration Technologies Group at Cisco.

Corporate Spokespeople are Key Figures in Business

July 2011

They represent the essence of organizations, and are the link between them and the public interest.

In the corporate world where information flows faster every day and through hundreds of channels, control of external communication has become a key element for organizations.

Telefónica Launches Advanced Regional Service Network

March 2009

Telefónica introduced the Advanced Regional Service Network which offers businesses in the region greater savings in call costs. published: "Estuardo Olivares, regional director of ‘Grandes Empresas de Telefónica,’ explained that companies with offices outside Guatemala can integrate their fixed and mobile lines in Mexico, El Salvador, Nicaragua and Panama with the new service.

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