The Contribution of Politics in Companies

Nowadays the traditional business model of “lower costs and sell more” must be adjusted with methods that include both economic and social concepts.

Monday, April 19, 2010

In order to adapt to a much more complex reality, we need to include professionals versed in social and political sciences. They will contribute an adequate strategic vision for these new times, to complement the one created by those specialized in economic sciences.

The Black Box comments that “Companies have mistakenly tried to solve this communication and understanding gap with marketing techniques geared to ‘convince’ on the benefits of their products and projects. However, these problems are really solved by the political dimension in the company, represented by Public Relations, Lobbying, Corporate Diplomacy, Corporate Activism and Corporate Social Responsibility, which solve problems and create assets such as consumer loyalty and increased social brand awareness”.



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