The Complicated Task of Naming a Company

The solution for companies looking for a name for their new product lines depends on their capacity for inventiveness.

Monday, May 6, 2013

According to Alejandro Fernández in his article in Elfinancierocr.com, this is how "extraordinary names come about, not from a book, but from an ingenious mind. Häagen-Dazs is perhaps the most powerful example. Neither Häagen nor Dazs have absolutely any meaning in any language. However, this name, fully developed, is able to connote quality, status and even traditional craft. "

Fernandez explains that there is no need to invent a word in order to generate a name. "By only slightly altering a term, it can become something else entirely. In this way, the Latin word 'sonus' became Sony and 'rhebok' the African word for antelope became Reebok ".

Another solution can be found by joining syllables to create words, says Fernandez. "... Nippon Kogaku was turned into Nikon, Integrated Electronics into Intel and Sky-peer-to-peer into the wonder that allows us to talk to everyone without paying a penny, Skype".

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