The Companies Painting Central America

In a market that consumes about 40 million gallons of paint a year, agility in corporate management is a key factor.

Friday, October 16, 2015

An analysis of the Central American market made by Velia Jaramillo in an article on highlights from the beginning its main features: "...The mosaic of the Central American paint industry looks more colorful than ever. Competitors have formed new alliances, purchases, brands and new territories. All of the marketing channels and market niches are in dispute. "

Jaramillo shows the different strategies of the actors in this tough competition, "... Regional penetration can be achieved by way of purchase or setting up local plants. This is what Pintuco did, having bought Kativo which had plants in Costa Rica, Honduras and Panama. Grupo Solid, meanwhile, although it acquired an operation model in Nicaragua, decided to close the factory and serve the Nicaraguan market from its plant in Guatemala. "

Regarding buyer trends ' ... Paint buying habits in Central America by country are not exactly the same, companies tend to have some leadership at the point of manufacture ... a market study in Guatemala confirmed that 80% of the total paint sales comes from domestic producers. "

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More on this topic

Paints and Varnishes: What are Consumers Looking for?

June 2020

Based on records derived from the digital behavior of consumers, it is estimated that in the countries of the region more than 450 thousand people show interest in paints, and most of them are between 19 and 35 years old.

A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services and activities.

Paints: $20 Million for New Plant

October 2019

The Guatemalan business group Solid, manufacturer of Paleta and Corona paint brands, will invest $20 million in a production plant in the Dominican Republic.

With the projected investment, the business group plans to distribute its Corona brand products in 12 stores and 500 hardware stores in the Dominican Republic.

Grupo Mundial Buys Kativo Paint

May 2012

The North American HBFuller has agreed to sell its paint division to Pintuco, a subsidiary of the Colombian company, for $120 million.

Grupo Kativo, which until recently was owned by HB Fuller, is a leader in the Central American paint market. The company has over 60 years experience and has presence in six countries.

New Paint Plant for $18 million

October 2011

Grupo Solid has opened its new ‘Superbia’ factory in Escuintla, allowing it to double its production capacity and expand into more markets.

With the increase in installed capacity they expected to increase production by 100% and so start their expansion plan in the Central American market.

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