The Alcoholic Beverages Market in Panama

Local liquor production has gone down and there is a greater presence of foreign brands in a market worth $300 million a year.

Monday, April 21, 2014

In recent years the liquor market in Panama has seen changes in its composition, with domestic goods losing ground to imported ones.

According to figures from the Comptroller General of the Republic cited in an article on, "the production of alcoholic beverages in Panama last year grew by just 0.1% compared with 2012."

"In the case of beer, production reached 278.045 million liters, representing a slight increase of 0.3%. In the category of spirits, including vodka, brandy, anise, wine and whiskey, production fell by 32%. "

"There is an increasingly large supply of beer, whiskey, rum and other beverages coming from abroad and on top of that there is an increased demand in beverages such as wine, for which a mass market has started to grow."

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The emergence of new brands of handcrafted beer, coupled with a greater supply of imported beverages, has generated important changes in the beer market in El Salvador in recent years.

The handcrafted beer brands that have emerged in the last five years at the local level are Cadejo, Santo Coraje and Premio. In addition, some companies in the sector have added a variety of imported beverage brands to their product portfolio.

Beer: Imports Increase 45%

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Because of the purchase behavior from Mexico, during the first half of the year, beer imports in Central America totaled $83 million, 45% more than in the same period in 2017.

Figures from the Information System on the Malt Beer Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]

Alcoholic beverages: Imports increase 25%

October 2018

During the first three months of the year, the countries of the region reported imports of alcoholic beverages for $88 million, 25% more than what was reported in the same quarter of 2017.

Figures from the information system on the Alcoholic Beverage Market in Central America, from the Commercial Intelligence Area of CentralAmericaData: [GRAFICA caption="Clic to view chart"]

Alcoholic Beverages: Market Figures in 2017

July 2018

In 2017, countries in the region recorded imports of alcoholic beverages totalling $334 million, which is an increase of 3% compared to the figures reported in 2016.

Figures from the information system on the Alcoholic Beverages Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]

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