The Age of Virtual Shopping Malls Begins

The opportunities derived from the habit of buying online, together with the current business scenario, are creating an environment where the offer of different brands of clothing and restaurants are brought together in virtual platforms.

Thursday, July 9, 2020

With the spread of covid-19, social distancing measures were decreed in the region's markets, a situation that led to radical changes in consumption habits and shopping methods.

You may be interested in "E-Commerce: What do Consumers Want to Buy?"

According to analyses conducted by business associations, the acceleration of the digital transformation is now evident in all sectors and continents and it is considered that five years have passed in digital adoption in about eight weeks.

The launch of digital supermarkets at the beginning of 2019 was the fact that alerted the beginning of a revolution in the purchasing habits of Central American consumers, even before the health crisis.

Today, not only supermarkets have migrated to digital formats, but in Costa Rica in July, Avenida, a virtual shopping mall, began operations, which for now concentrates 21 brands of restaurants and clothing, and plans are to bring together 150 stores by the end of 2020.

Also see "Shopping Centers: New Normal, New Strategies" reviews that "... The main difference with other similar initiatives in the country is the collection system. In Avenida, no brand pays a monthly fee to be part of the site nor do they pay a registration or support price. The only charge made will depend on sales."

The article adds that "... In the virtual mall model, Avenida is in charge of logistics, offering the product, making the payment and giving support to each shop, for example, with video tutorials or connecting Instagram buttons of each brand so that they address the URL of each product within the platform and, through feedback, enabling new features on the page."

The developers of the project explained that the platform works with the delivery companies Glovo and Red Logistic, which make same-day deliveries to locations within the Greater Metropolitan Area.

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