The 5 Current Drivers of the Food Industry

Snacks, natural oils and fats, clarity of labeling, focus on "Millennials" and amateur chefs.

Wednesday, November 12, 2014

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

Five factors have been pointed out as playing an important role in the food industry in 2015

The market researcher Innova Market Insights noted that there are five factors which will play an important role in the food industry in 2015: clean labels, convenience for amateur chefs, marketing for millennials, snacks, and fats and good carbohydrates.

Clean labels: about a quarter of the food and drinks that were launched and were monitored by Innova have "clean labels". The growing concern about the lack of definition of a "natural product" has created a need for specific detail and clarity in labeling in order to be more transparent with consumers.



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Coffee Consumption Trends in Norway

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Certified organic products, labeled with details of the importer and personal sized or or small packages are some of the preferences of Norwegian consumers when consuming coffee.

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High concentration, with strong flavor and floury consistency are some of the features that coffee consumers in Norway are looking for.

Food Industry Trends in 2015

January 2015

"Clean" labels , healthy snacks, frozen and convenience foods, good fats and own name brands are some of the factors that marking out global trends this year.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

The main trends which will probably affect the food industry in 2015, have been identified by Innova Market Insights, from analysis of the most important events in the industry.

Growing Importance of Labeling in Europe

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Labels including the list of ingredients on food and beverage products are now the second most important factor in purchasing decisions of consumers in Europe, after the price.

From a statement by the Foreign Trade Promotion Office of Costa Rica (PROCOMER):

The consulting firm Ingredion has conducted a study entitled The Clean Label Guide To Europe in which analysis is made of the importance of the clean label movement in Europe.

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