The 50 most valuable brands in Latin America

An unpublished study by Interbrand y AméricaEconomía calculates the financial value of the names of the most important corporations in Latin America.

Monday, September 29, 2008

For a decade now in Latin America, the value of intangible assets is now being recognized by companies. Hence the region is going through a process of architecture to give value to their brands.

This is demonstrated by the first ranking of the Most Valuable Brands in Latin America done by Interbrand consultants that was presented in the printed edition of AméricaEconomía. The study is based on a financial assessment methodology that was made famous by Interbrand's global ranking. The methodology basically analyzes how much of the future cash flow expected by a company is due to the intangible assets known as the brand.

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City Ranking

May 2009

In 11th place, Panama City is the leader in Central America in AméricaEconomía’s City Ranking 2009.

Then, from the middle down in the table of 50, San Jose is 31, followed by Guatemala 37, San Salvador 44 and Tegucigalpa 47.

The rankings, which were elaborated by AméricaEconomía Intelligence, incorporated "a new approach in the methodology for assessing the business profile of Latin cities this year.

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