The 10 Keys to a Marketing Plan

An essential document which specifies the actions to be carried out in order to market a company, its products or even ourselves.

Thursday, September 2, 2010 reports on Robert Middleton's 10 steps towards building a marketing plan, applicable to organizations of any size.

1. The product or service offered
2. Target market
3. Objective
4. Additional intentions
5. Strategy
6. Communication materials
7. Resources
8. Action Plan
9. Time line
10. Implementation

More on this topic

Strategies for Getting Buyers to Choose Your Product

April 2014

The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.

An article by Oliver Perez Villegas in reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands.

Costs Which Can be Avoided

February 2011

Taking time to eliminate hidden costs in business may be the best short-term investment.

In the article by Omar Becerril at, he highlights some of the types of expenses in which businesses often incur. Even highly efficient processes may be covering up unnecessary costs that can be avoided.

Against the Flow: Antimarketing

August 2010

Providing as much honest and accurate information as possible about a product's attributes might be the best way to promote it.

The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management.

Internet vs TV: Changes in Advertising

June 2010

Online media continues to gain ground on traditional media, by combining and offering a single product featuring the best of both.

The television industry understands that audiences are shifting towards the web as their main information source, not only at the expense of print media, but also of television.

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