Tender: Tourist Promotion for $5 million

The Tourism Authority of Panama is putting out to tender services for the design and production of an advertising campaign, development of media plans, guidelines on traditional and digital media and media monitoring.

Tuesday, January 12, 2016

Panama Government Purchase 2016-1-45-0-08-AV-008 805:

"The aim is to have a campaign to create a desire to rediscover Panama as a tourist destination, where each of the participants in the tourism sector are involved, creating a sense of belonging, encouraging the practice of domestic tourism, helping to strengthen the industry, encouraging people to value what is ours and for this to come to mind every weekend, holiday and on special occasions as an opportunity for recreation and to get to know Panama.

The main themes of the campaign are: rural tourism, adventure, gastronomy, lodges, nature, beaches and culture.

The campaign has to be valid for thirty-six (36) months, but sustained over time and with the capacity to evolve in various online and offline media. "

Reference value: $5.000.000

The deadline for receipt of bids is January 27, 2016.

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