Current Trends and Habits of European Consumers

Purchasing decisions by Europeans, always guided by the perception of quality, are becoming increasingly influenced by the price factor and by a tendency to consume healthy foods.

Monday, November 10, 2014

A focus on the characteristics of the average European is the driving force behind an analysis of current trends and consumer habits. Ramón Tejeiro Vidal, head of the EU program to support the EU-CA, is the author of this interesting approach. Although the author obviously has his own philosophical vision, transparent from his texts on erotic cuisine, his conclusions are valid and worthy of consideration by any trader who intends to export to the EU.

'... Europeans are increasingly aware of the brevity of life and are less and less certain that after death glory awaits them, meaning that they have to enjoy what they can now! This Epicurean sentiment is at the origin of many purchasing decisions, where the consumer is looking for something special to happen to enrich this ephemeral, unrepeatable, day in their lives, and which, if they do not enjoy today, will not be enjoyed by anyone tomorrow ... as that will be another day. "

'... Some Europeans are suffering however, from a tremendous crisis that has led them to watch their money more carefully than they normally would and are they are therefore engaged more earnestly in studying the price tags of what they are buying: price is still a growing factor in purchasing decisions, which is likely to become a trend. "

The "... healthy eating trend is reflected in the rapid growth in demand for organic food production, which will constitute a niche market meaning that we should be paying attention to the same extent."

'... And these Europeans ... ... want to be individuals. They want special things to eat, to dress differently to their neighbors, possess art or at least crafts, that are genuine. They want to differentiate themselves by the cars they drive and the house they live in ... ... this last circumstance giving rise to a trend that can be exploited in terms of exploiting niches highly suitable for SMEs, since they offer small quantities of products customized for very specific sectors or minority groups. "

View full document trends and habits of European consumers

More on this topic

Food Industry Trends in 2015

January 2015

"Clean" labels , healthy snacks, frozen and convenience foods, good fats and own name brands are some of the factors that marking out global trends this year.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

The main trends which will probably affect the food industry in 2015, have been identified by Innova Market Insights, from analysis of the most important events in the industry.

Growing Importance of Labeling in Europe

November 2014

Labels including the list of ingredients on food and beverage products are now the second most important factor in purchasing decisions of consumers in Europe, after the price.

From a statement by the Foreign Trade Promotion Office of Costa Rica (PROCOMER):

The consulting firm Ingredion has conducted a study entitled The Clean Label Guide To Europe in which analysis is made of the importance of the clean label movement in Europe.

Costa Rican Consumer Profile

September 2013

Changes have been detected in loyalty, attitude to the environment, lifestyle and consumption, and rationalising purchasing processes .

A study commissioned by the Financial Intelligence Unit of El Financiero has detected that "Costa Rican consumers are not as loyal to businesses and brands as they were a year ago , preferring to use the avalanche of offers and promotions offered by the market.

Trends for 2012: The Bottom of the Market

December 2011

Extreme global urbanization will not slow in 2012, and the base of the urban consumer pyramid, the "citysumers", will broaden.

In 2012, the opportunities to meet the needs of hundreds of millions of low-income urban consumers will be unprecedented.

There are hundreds of millions of consumers (Bottom of the Urban Pyramid - BOUP) who despite not having incomes matching those of the middle class, demand innovative products and services tailored to their needs and spending capacity.

 close (x)

Receive more news about Business and Investment

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Gluten-free food business for sale

Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand.
The OHNE brand has 8 product lines: square bread, sweet...

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Oct 28)
Brent Crude Oil
Coffee "C"