Current Trends and Habits of European Consumers

Purchasing decisions by Europeans, always guided by the perception of quality, are becoming increasingly influenced by the price factor and by a tendency to consume healthy foods.

Monday, November 10, 2014

A focus on the characteristics of the average European is the driving force behind an analysis of current trends and consumer habits. Ramón Tejeiro Vidal, head of the EU program to support the EU-CA, is the author of this interesting approach. Although the author obviously has his own philosophical vision, transparent from his texts on erotic cuisine, his conclusions are valid and worthy of consideration by any trader who intends to export to the EU.

'... Europeans are increasingly aware of the brevity of life and are less and less certain that after death glory awaits them, meaning that they have to enjoy what they can now! This Epicurean sentiment is at the origin of many purchasing decisions, where the consumer is looking for something special to happen to enrich this ephemeral, unrepeatable, day in their lives, and which, if they do not enjoy today, will not be enjoyed by anyone tomorrow ... as that will be another day. "

'... Some Europeans are suffering however, from a tremendous crisis that has led them to watch their money more carefully than they normally would and are they are therefore engaged more earnestly in studying the price tags of what they are buying: price is still a growing factor in purchasing decisions, which is likely to become a trend. "

The "... healthy eating trend is reflected in the rapid growth in demand for organic food production, which will constitute a niche market meaning that we should be paying attention to the same extent."

'... And these Europeans ... ... want to be individuals. They want special things to eat, to dress differently to their neighbors, possess art or at least crafts, that are genuine. They want to differentiate themselves by the cars they drive and the house they live in ... ... this last circumstance giving rise to a trend that can be exploited in terms of exploiting niches highly suitable for SMEs, since they offer small quantities of products customized for very specific sectors or minority groups. "

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