Telecom: Has the Market Share Changed in Costa Rica?

The company Telefonica went from monopolizing 22.3% of the total mobile telephone subscriptions in the country in 2015, to concentrating 29.9% at the end of last year.

Wednesday, November 18, 2020

According to a report prepared by the Superintendence of Telecommunications (Sutel), which was released on November 17th, in the last few years Telefonica has gained ground in the mobile telephone market, and in the cases of Claro and the Costa Rican Institute of Electricity (ICE), they have decreased their share.

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In 2017 Telefonica concentrated 26.3% of the total number of cell phone users in the country, in 2018 the proportion rose to 26.6% and in 2019 it catapulted to 29.9%.

In the case of Claro, in 2017 it accounted for 21.3%, in 2018 it retained 19.2% of all mobile telephone users and in 2019 the proportion dropped to 18.9%.

ICE has been the participant that has lost the most clients in the last five years. Official figures show that in 2015 it concentrated 57.6% of all users and in 2019 that proportion fell to 51.2%.

Regarding customer preferences and current trends, Jose Pablo Rivera, manager of regulation, communication and institutional relations at Telefonica Movistar, told that "... 'the market is becoming more postpaid. It's a trend in most Latin American countries and is associated with prepaid users wanting to have a more continuous service, where you don't have to be recharging."

Rivera added that "... the entry barriers for a plan have been reducing, so for a high consumption prepaid it makes more sense to have a postpaid plan."

More on this topic

Telecom: Tuenti Changes Ownership to Claro

October 2019

In Guatemala, the telephone company Tuenti reported that it will now be part of América Móvil, owner of the Claro brand, following the sale of Telefonica's shares in early 2019.

In January 2019 it was reported that a business agreement had been reached for América Móvil, S.A.B.

Guatemala: Fixed Lines Growing Faster Than Cell Phone Lines

January 2017

Between December 2015 and June 2016 the number of fixed telephone lines grew by 40%, while the number of mobile lines grew by only 3% in the same period.

Figures from the Superintendency of Telecommunications in Guatemala show that the number of fixed telephones lines went from 1,710,000 in December 2015 to 2,400,000 in June last year, while the total number of mobile lines increased from 18.1 million to 18.6 million.

Costa Rica: Telecommunications Statistics for 2015

June 2016

Between 2013 and 2015 data traffic grew by 200%, and the state-owned ICE continued to lose its share in the mobile phone market, going from 62% in 2014 to 58% in 2015.

From the report "Statistics in the telecommunications sector 2015 ," by the Superintendency of Telecommunications (Sutel):

Telephone Operators Seek Customers in Costa Rica

November 2011

ICE, Claro and Movistar are promoting their products and payment plans to corporate clients.

With various promotions and discounts, the main operators in the Costa Rican telecommunications market have begun competing for corporate customers that may want to integrate all their services with one provider.