CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

For this analysis, CentralAmericaData collected data on the number of Central American consumers who in July showed their interest in contracting a technological solution for business use via online. In October the same information was collected again and the variations reported in the quarter in question were evaluated.

Details of some of the most outstanding findings:

Between July and October in Guatemala the number of consumers looking to buy a customer service solution decreased by only 2%. In El Salvador the drop in the number of people who tried to hire this type of solution was 3% and in Honduras a rise of 50% was reported.

For the months in question, the number of Panamanians seeking to purchase a subscription to a videoconferencing software increased 35%, in Costa Rica a variation of 4% was reported and in Guatemala the number of consumers interested in this type of solutions decreased 24%.

With respect to the market for web services for registering a domain, for the months under analysis in El Salvador a variation of -15% was reported in the number of people seeking to contract this type of service, in Honduras the percentage change was -25%, in Panama -18% and in Guatemala -41%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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