Sustainable Production to Sell More

In a context where consumers demand that products be manufactured in an environmentally and socially responsible manner, purpose-built brands will be the most likely to increase sales.

Wednesday, October 23, 2019

The tendency to consume products that belong to a brand with purpose is becoming increasingly important in markets, as consumers look to companies to manufacture goods in a responsible and sustainable way.

In economies like Costa Rica, there are companies that promote their brands with purpose, such as Metalub, Unilever, Exenos, Florida Ice & Farm (Fifco) and Próxima Comunicación, which assure that they have obtained good results.

You may be interested in "Where are the consumers who spend the most?" and "Where do Consumers Travel?"

The company Metalub is an example of these new practices. To produce new products, it collects oils used in engines, exports them to the U.S. to be refined and mixed with other additives, and then imports and markets them in the local market.

Francis Vincent, Marketing Director at Metalub, told that "... We saw the opportunity to innovate in a niche market neglected in adaptation and mitigation efforts in the fight against climate change. It also opens new employment opportunities in a new model of circular economy, according to the interests of the country."

Marina Rodríguez, manager of Corporate Affairs and Sustainability at Unilever, said that "... two-thirds of consumers around the world choose brands because of their position on social or environmental issues. More than 90% of millennials say they would change their brand for one that is a leader of a cause or purpose."
Experts say that when a link is made between the sustainability of production and the brand, consumer loyalty is guaranteed.

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More on this topic

Energy Drinks Booming in Costa Rica

October 2016

Reports show that in the last five years consumption has grown by 150%, going from 3.6 million liters consumed in 2010 to 10 million in 2015.

Brands such as Monster, Jet, Battery and Red Bull are some of the energy drinks sold in Costa Rica, where, as in other countries, the consumption of these drinks has been growing steadily in recent years.

Florida Ice & Farm’s Strategy

April 2012

Since 2006 the company has been buying companies that make juices, beers, nectars and milk, firming up its plans to become a total beverage company.

Gisela Sanchez, director of corporate affairs for Florida Ice & Farm (Fifco), defines the company’s main objective: "Florida wants to become a total beverage company."

New Beer Brand in Costa Rica

September 2009

Brewer "Cervecería Costa Rica" will launch a low alcohol beer under the Bremen brand.

The Bremen brand had been previously marketed in Costa Rica by company "Cervecería Americana".

"To create Bremen beer, special malts are mixed when processing", reports, "[parent company] Florida [Ice & Farm] intends to attract an occasional drinker audience and women looking for low energy beverages (95.5 calories) and a pleasant flavor".

Florida Ice and Farm celebrates 100 years

September 2008

Despite the impending elimination of tariffs on foreign brands, its dominance of the local market will continue.

The Lindo Morales brothers formed the Florida Ice and Farm Company in September 1908, not even they imagine that the company would take off like eagle and gain almost "imperial" like dominance of the Costa Rican beer market.

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