Supermarkets: Back to "Normal "?

Following the implementation of the economic reopening process, in early November in some countries of the region the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.

Thursday, November 12, 2020

In mid-April 2020, the concentration of people in residential areas of cities reached its highest level, a situation explained by the mobility restrictions imposed by the covid-19 outbreak.

However, as the months went by and in the context of the revival of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.

According to data from Google incorporated into the "System for monitoring markets and the economic situation in Central American countries", developed by the Trade Intelligence Unit of CentralAmericaData, in all countries of the region the number of consumers visiting stores reports an upward trend.


(Image taken from the interactive report)

The information system details that in the first week of November in Nicaraguan supermarkets a decrease of only -1% in the number of people who visited these types of stores was reported, when compared to the levels registered before the beginning of the health crisis.

According to the interactive report, between the beginning of March and the first week of November, the number of Salvadoran consumers who attended the supermarkets fell by 6%. In Guatemala, a 12% drop was reported, and in Honduras, the drop was 14%.

Panamanian and Costa Rican consumers are the most resistant to making purchases in physical supermarket establishments, since in the first days of November in Panama there was a decrease of 18% and in Costa Rica the drop was 20%.

Although the drops in the number of consumers who make purchases in the physical stores of supermarket chains are still considerable, they are far from the decreases of up to 70% that were registered in April.

Click here to access this report.



More on this topic

Consumers Return to Supermarkets

September 2020

As part of the gradual reopening of commercial activities, an increase in the number of people who have moved to locations identified as supermarkets or pharmacies was reported in Central American countries during August.

Due to the quarantines decreed by the covid-19 outbreak, in mid-April the concentration of people in residential areas of cities reached its highest level, but in recent months this trend has been reversed and consumers have visited more stores. During August, the process of returning to supermarkets accelerated in most markets.

Consumers Move Away from Supermarkets Again

July 2020

Until the beginning of June, Central American countries reported a rise in the number of people who moved to locations identified as supermarkets or pharmacies, however, in recent weeks the trend was reversed.

According to data from Google incorporated into the "System for monitoring markets and the economic situation in Central American countries", developed by the Trade Intelligence Unit of CentralAmericaData, in Panama, where due to the spread of covid-19 the measures of isolation and restriction of mobility have begun to harden in some areas, it has become evident that as of June 24th the visits to establishments identified as supermarkets or pharmacies have fallen.

Consumers Begin to Return to Supermarkets

June 2020

In recent weeks, Central American countries have reported an increase in the number of people who have moved to locations identified as supermarkets or pharmacies.

Due to the quarantines decreed by the governments of the region because of the covid-19 outbreak, in mid-April the concentration of people in residential areas of the cities registered its maximum level, but in the last weeks this trend has started to reverse, as consumers have visited more shops.

Visits to Quarantined Shops: Is the Trend Reversed?

April 2020

Between February 2020 and Easter Week, visits to shops decreased between 40% and 90% in Central American countries, but since April 13 a change in the trend has been observed, reflecting a greater movement of people to shops and other businesses.

According to the "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, Costa Rica is the country with the most pronounced change in trend, since as of April 12th the reported drop in physical visits to stores was 79%, while on April 17th the reported reduction was 57% from the levels prior to the health crisis.

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