Carlos Calleja, president and owner of Super Selectos, explained that this alliance will allow the company to market these products directly in its 84 stores countrywide.

He told ElSalvador.com: “the objective of this agreement is to foster the development of the northern area of the country, and to sell 100% Salvadoran goods in our stores”.

Source: elsalvador.com

More on this topic

Supermarkets: New Investment in El Salvador

December 2019

After investing $3 million, the Super Selectos chain opened a new 2,000-square-meter point of sale in the El Encuentro shopping center in the municipality of San Miguel.

Directors of Grupo Callejas, a business conglomerate that owns the supermarket chain, reported that the new sales point has 35,000 available products, a bakery with fresh products, meats, fruits and vegetables.

"Everything for a Dollar"

July 2011

This form of business has reached supermarket chains who are reserving specific areas where everything costs a dollar.

Seeking to position itself among consumers, the Salvadoran chains Súper Selectos and Dollar City have ventured into this format.

Súper Selectos, has incorporated a 'dollar zone' into its outlets.

Recycling Vegetable Oil for Agricultural Fertilizers

June 2009

In Honduras, Grupo Intur, in alliance with the American company Filtafry, will recycle 36,000 gallons of vegetable oil that was used in restaurants.

Grupo Intur is the first Honduran food production company carrying out this environmentally-friendly practice of recycling the vegetable oil used by restaurants.

The History of Supermarkets in Central America

September 2008

After 57 years, Super Selectos, owned by the Salvadoran Grupo Calleja, is the only retail chain with local capital left. It has 80 stores and 5,300 employees.

Circa 1951. The city folk would shop at the market. The supermarket concept did not exist. To explore this niche, Agustin Alfaro Moran copied the idea of a store that would sell retail refrigerated products in El Salvador.