Sunglasses: Micro Markets and Potential Demand

The surroundings of the Plaza de la Independencia, in Panama's Casco Antiguo, is a sales point that at a distance of 10 minutes walking, monopolizes a captive market of 38 thousand people who together spend $6 million, and of them, 17% show interest in sunglasses.

Thursday, June 18, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

When analyzing the potential demand for sunglasses according to the location of a sales point, the information system details that in the surroundings of Metro Mall, in the district of San Miguelito, another interesting micro market can be covered. For example, if you wanted to evaluate this location as a service point, the interactive map details that at a distance of 5 minutes by car you can reach about 29 thousand people who together spend more than $4 million a month.

The figures show that of the total number of people, 18% express interest in sunglasses. When reviewing the data of this group of consumers, it can be seen that six out of ten are women.

Considering the Plaza de la Independencia, located in the Casco Antiguo of the country's capital, at a distance of only 15 minutes walking, there is a target market of 56 thousand people, who together spend more than $8.1 million monthly.

Of the total, 16% are interested in sunglasses. When reviewing the data of this group of consumers by age range, it can be seen that approximately two out of ten are 50 years old or older, and most of them are men.

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics, purchasing power and their interests. It also allows for the dimensioning of the market potential for home delivery in a given area, delivery times and other data, for any city in the region.

Click here for more information about this tool.



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In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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Maxxon Marketing

We offer Trade Marketing, Point of Sale, and Digital as well as Offset printings services for our clients.
Operates in Panama
Phone: (507) 6882 0491

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