Your Company in Social Networks

It now seems indispensable to “be” in them, but keep in mind that it is very easy to make mistakes that lead to more problems than advantages.

Wednesday, May 5, 2010

Most Internet users belong to some social network. These networks provide immense potential to exchange ideas, opinions, likes and preferences, and may possible be the starting point of an important shift in how human beings relate with each other.

As a communication media, social networks can also become a useful tool to create brand image, sell products and services, and connect directly with consumers.

For a company, however, it is not enough just to belong to a social network. It is necessary to design a strategies detailing how we will communicate with consumers through these mediums, being careful not to make mistakes that might affect our brand.

More on this topic

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More hours of television content, greater use of social networks and increased impact of "influencers" on people's decisions are some of the trends that have gained ground in the context of the health crisis and are expected to be reaffirmed in 2021.

Household quarantines imposed by governments to try to contain the spread of covid-19, forced people to stay in their homes longer, a phenomenon that changed the relationship of consumers with the media.

How to Make Best Use of Social Networks

August 2010

Advertising agency JWT' issued 12 recommendations for making the most of social media to develop and maintain a brand.

Companies need to constantly keep track of consumer attitudes and social media sites such as Facebook and Twitter are an excellent way to do so.

A JWT survey of 18 leading communication professionals led to the following list of 12 tips for best practice use of social networks, which it calls its "Social Media Checklist".

A Community Manager

May 2010

Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.

Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.

Harnessing the Power of Social Media

May 2010

Social media can increase productivity, innovation, collaboration, reputation, and employee commitment with the organization.

On-the-job use of social networks by employees holds the potential to transform the world of work.

Many well-known organizations are leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement.

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