Strong Competition from Cinema Chains in Guatemala

Theater chains are fighting over the Guatemalan market and recognize rural areas as an attractive market for investment.

Tuesday, September 28, 2010

Mexican Cinepolis and US Cinemark and Circuit Alba are counting on new openings and investments to attract more audiences. writes, "William D. Zea, manager of Mexican Organization Ramirez, owners of Cinépolis, stated that the market in Guatemala has increased in double digit points in 2010 (January-August) compared to the same period in 2009."

Chains see an opportunity in opening new businesses outside the metropolitan area, given the short supply of entertainment centers.

More on this topic

New Cinemas in El Salvador

May 2012

Cinépolis is to build a 5 screen cinema in Metrocentro Santa Ana with an investment of $1.5 million.

The company will erect its third Cinépolis cinema complex in El Salvador, which has 5 screens and 3D digital format at a cost of $1.5 million, making Cinépolis’ total investment in the country $11 million.

Cinépolis Invests $5 Million in Guatemala

November 2011

The international chain has opened a new 10-screen cinema in the Portales mall.

Miguel Mier, chief operating officer at Cinépolis, said the complex has capacity for 1757 people, and includes a screen with XE Macro technology, which cost $850,000.

"We trust our partner, property developer Spectrum, to continue our expansion in Guatemala," said Mier.

Cinépolis Invests $ 3 Million in New Facilities

December 2010

The Mexican chain opened a new cinema complex at the Multiplaza mall in El Salvador.

The new center, which has 8 new movie theaters, will create 50 direct jobs and 120 indirect jobs.

The new theaters "total 1.810 ... seats available to the public, will also offer snack service with its characteristic flavored popcorn, soda, candy, coffee and crepes to complete the cinema experience,” states the article in

Cinemark Invests $2.5 Million in Guatemala

March 2009

The American chain will open 6 movie theaters with 3D technology.

The rooms will be located in the Eskala Roosevelt shopping center which will open in June. According as the Cinemark Guatemala manager, Javier Alfaro: "With 3D technology, the public will be able to feel as if the image is coming off the screen and it will make the moviegoer a part of the movie.

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