Strategies for Getting Buyers to Choose Your Product

The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.

Thursday, April 3, 2014

An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands. The ability to win at the point of sale is related to better understanding the user and interacting with them through the information that can be related in those few seconds. "

"... Before you think about the point of sale, it is important to consider two basic profiles. Consumers and Buyers"

"... Once you are clear about the differences between these two profiles make sure that your product and your advertising are directed to each of them in a specific way,"



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Selling Innovation? Anchor and Twist

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Making your audience understand – and be interested – in your innovative product or project.

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Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
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