Strategies for Getting Buyers to Choose Your Product

The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.

Thursday, April 3, 2014

An article by Oliver Perez Villegas in reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands. The ability to win at the point of sale is related to better understanding the user and interacting with them through the information that can be related in those few seconds. "

"... Before you think about the point of sale, it is important to consider two basic profiles. Consumers and Buyers"

"... Once you are clear about the differences between these two profiles make sure that your product and your advertising are directed to each of them in a specific way,"

More on this topic

Smuggling on the rise in Honduras

November 2017

It is estimated that 4 out of 10 products that are sold in the local market are of illegal origin, mostly medicines, liquors, soft drinks, beers and cigarettes.

The union of Honduran businessmen estimates the country's losses caused by contraband goods at $127 million, a phenomenon which occurs to a greater extent in products for human consumption, such as medicines and beverages. 

Second Hand Clothes: A $125 million Business

July 2013

This retail sector in Costa Rica comprises about 248 importers of second-hand clothes who are now looking at the middle class market.

Although the prices of items range from $2 to $10, the large volumes handled by big chain stores make it a profitable business. Between 2007-12, used clothing imports rose by 50%, 87% came from the U.S. and 10% from Canada.

Sweetener Market Grows in Costa Rica

July 2011

More and more brands are starting in a market that is beginning to become saturated.

A new product has recently hit the light or low calorie sweetener market, which are increasingly offering alternatives to those seeking a sugar substitute for their food and drink.

La Liga Agrícola de la Caña de Azúcar (Agricultural League of Sugarcane) has entered the market with the product Natuvia, a natural sweetener produced in the country in partnership with the Stevia Global Institute, who produce Stevia, natural fruit extracts which are 200 to 300 times sweeter than sugar and possess virtually no calories.

Selling Innovation? Anchor and Twist

February 2010

Making your audience understand – and be interested – in your innovative product or project.

Getting someone to listen to our idea is getting more and more difficult. Assuming we get the attention of our audience, we must be able to quickly communicate our project, and make them understand and get excited about the proposed innovation.

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