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Strategic Services Marketing Management

This program provides tools and tactics for implementing a strategic vision of services marketing. You will apply the concept of “servuction” (the production of services) and the model of the 4Is for designing marketing programs exclusively for the services sector.

October 15-16, 2009

Hotel Sheraton Convention Center Panamá, Salon Contadora., Panama


©image:
This program is designed for






• Managers with responsibilities in the areas of services, marketing, branding, commercial, business, development, sales and customer support.
• Product managers, category managers, and brand managers.
• Executives from companies where services are a core element in their business.

-Ph.D., John Branch University of Cambridge. -Ross School of Business at The University Of Michigan.

Session 1
STRATEGIC SERVICES MARKETING MANAGEMENT

Session 2
THE PROCESS OF SERVICES CONSUMPTION

Session 3
PROMOTION AND PRICING STRUCTURE

Session 4
MANAGING IMPOSSIBILITY

Investment:

Communicates:

Seminarium Ejecutivos Panamá, S.A.

 

Contact this company

 

Topics:

business strategies, marketing, services marketing, Training, Marketing and Sales, Management, Human Resources, Business, Physical

Published by PAOLA ALVIS
for Seminarium Ejecutivos Panamá, S.A.

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Organization that operates in Costa Rica and Costa Rica.
Phone: (506) 88449986

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