Strategic Alliance of Guatemalan Media

The group, Emisoras Unidas, announced the launch of the "Proyecto del Futuro II," a strategic alliance of communications media.

Wednesday, June 24, 2009

"Proyecto del Futuro II" is a strategic Alliance of 44 radio stations, three regional television channels, 800 outdoor ad spaces and seven websites, also includes the Central American representation of the channels MTV, VH1, and Nickelodeon.

Edgar Archila, President of Emisoras Unidas (EU), told “…the trend is 'either you change or end up being changed, either you grow or you get stuck,' highlighting the importance of expansion strategies.”

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