Sporting Goods: Which Area Could Sell More?

The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming.

Friday, November 6, 2020

Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of sports articles, operating in the countries of Central America. Below is an extract of the findings of the study.

Highlights of the analysis for the Central American countries


Costa Rica:


When analyzing the potential demand of the Uno Sports store, which operates several points of sale in the country's capital, one of them being Multiplaza Escazu, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 363 thousand people, who together spend more than $232 million per month. When analyzing the main interests of these people, the analysis shows that of the total number of consumers, 36% are interested in baseball and 5% in mountain biking.

El Salvador:


Sportline America, which is located in the country's capital in the Metrocentro shopping center, has a potential market of 498,000 people within a 15-minute drive, who together spend about $140 million monthly. When evaluating the interests of this segment of the population, the data show that of the total number of consumers, 7% show interest in marathons and 34% in tennis courts.



Panama: 


Adidas, which is located in the country's capital at the Multiplaza Shopping Center, has a potential market of 490,000 people within a 15-minute drive, who together spend close to $71 million per month. When evaluating the interests of this segment of the population, they detail the data that of the total of consumers, 77% show interest in soccer and 47% in basketball.

Guatemala:


A 15-minute drive from Anais store in the Miraflores Shopping Center in Zone 11 of Guatemala City, there is a potential market of 604,000 people, who together spend close to $194 million monthly. When evaluating the interests of this segment of the population, data show that of the total number of consumers, 18% show an interest in volleyball and 9% in swimming.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define investment plan strategies accordingly, or also explore home delivery times from any point of sale.

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