Sporting Goods: Online Business Potential

In Central America, nearly 900,000 people are looking to buy sporting goods online, and of this group of consumers, approximately 4% are exploring options to purchase swimming equipment.

Tuesday, September 29, 2020

CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

In the Panamanian market, of the total number of consumers who are currently looking to buy a sports item on the Internet, 14% explore options to acquire products for the practice of soccer.

The interactive information system details that in the Costa Rican market, close to 8 thousand people are looking to acquire swimming equipment and in El Salvador, approximately 3 thousand consumers are trying to buy articles for skateboarding.

In Guatemala, out of the total number of consumers who are looking to buy sports items online, 3% try to buy golf equipment, while in Honduras and Nicaragua that proportion rises to 2% in both cases.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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