Sporting Goods: Investment in Costa Rica

The AR Holdings business group will open three new stores specialized in sports articles from Deportivo Saprissa, which will be located in the Metropolitan Area.

Wednesday, September 2, 2020

The first store, which has already opened to the public since September 1, has an area of 141 square meters and is located in the Lincoln Plaza shopping center in Moravia.

See "Sportswear: Which Brands Lead the Market?"

The article by Elobservador.cr reviews that "... On Thursday 3, a new store will be opened in the second level of Multiplaza Escazú (37 m2), and on Sunday 6 in Multicentro Desamparados (90 m2)."

You may be interested in "Shopping Centers: New Normal, New Strategies"

Antonio Burgos, Director of AR Holdings, explained that "... The stores are inspired by what you find in the best European clubs. The opening of all these stores shows that we continue to grow. We have integrated new features in each store, such as the possibility of personalizing the shirts by adding, for example, their name, number or commemorative shields to the team's victories."

Products with collections for men, women, boys, girls and babies, in addition, a line of training implements, are the items that will offer the three new stores.

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More on this topic

Sporting Goods: Which Area Could Sell More?

November 2020

The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming.

Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of sports articles, operating in the countries of Central America. Below is an extract of the findings of the study.

Sportswear: Which Brands Lead the Market?

August 2020

In Central America, it is estimated that more than 800,000 people are interested in sports shoes and clothing in the digital environment. Reebok, Under Armour and New Balance are some of the brands that have best positioned themselves in the minds of consumers with high purchasing power.

An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.

Sporting Goods: New Investment in Panama

October 2019

The clothing and sporting goods brand Rebook opened in the Multiplaza Pacific shopping center a store focused on the female market.

Lauriane Pedri, Reebok Brand Manager, told Elcapitalfinanciero.com that "... Panama was chosen as the pilot country to have the first Reebok Women Store in the world, because we bet that it will be the best showcase for the region for its excellent geographical location, for being the hub of the Americas and for the presence of the Adidas Group headquarters in Latin America."

Sporting Goods: New Investment in Costa Rica

May 2019

In Multiplaza Escazú the first store dedicated to the commercialization of sports articles of the Everlast brand was inaugurated, and the company foresees the opening of two more points of sale.

The company disbursed about $150,000 for the opening of the new store specializing in the marketing of items for activities such as cycling, athletics, yoga, swimming, boxing and others.

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