Sporting Goods: Interests in the Region

In recent months, interest in sporting goods in the region's markets has increased, with Costa Rica and Panama recording the largest increases in interactions on the subject.

Tuesday, June 2, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

The figures of the Costa Rican market are precise, which in the long term trend, the issue of sports goods, has reported a sustained increase since September 22, 2019. The information system details that also from April 5, the short-term trend of consumer interactions associated with the subject, shows an acceleration in the growth of interest, which is maintained until today.

In El Salvador, since mid-December 2019, the increase in interest in sporting goods has been reflected in the long-term trend; however, in the case of the short-term trend, it has declined since February 2, 2020.
 
In the Guatemalan market, similar behavior to that of El Salvador has been reported, since the beginning of December 2019, the increase in interest in sporting goods has been reflected in the long-term trend, but, in the case of the short-term trend, it has been downward since February 9, 2020.

In the Honduran and Nicaraguan market, it is reported that in the digital environment, interactions associated with sporting goods have increased. It is reported that in the long term trend, interest has increased since December 2019 for both cases.

It details the short-term trend that between March 15 and April 14 in Panama there has been a rebound in interest in sporting goods.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate changes that will occur in various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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