Specialty Coffee: New Business Platform

The Guatemalan exporters' guild made available to specialty coffee producers the digital platform CoffeVerse, which is focused on expanding business opportunities and markets.

Friday, November 29, 2019

The platform that was presented by the Guatemalan Association of Exporters (Agexport) includes a geolocation data of farms and it is expected that in the coming months the system will include details of the producing farms.

You may be interested in "Coffee: Regional Sales up to March 2019"

Agexport statement reviews that "... Through the Guatemalan CoffeeVerse Platform, we seek to promote differentiated coffee exporters to the trade of specialized coffees in the world, with immediate availability to do business and meet the demands that the market requires, of course all this requires the active participation of partners of organizations dedicated to cultivating and harvesting the gold bean as well as friends of Guatemalan coffee.

Consumers are willing to pay a higher price for their cup of coffee, a feature that allows us to export specialty coffees to different markets around the world." The president of AGEXPORT's Committee of Differentiated Coffees pointed out.

The advantages that the platform will offer is that the geolocation of the production farms will serve for potential buyers globally to visit virtually the producing farms, and also know data such as farm name, location, altitude, type of coffee, among others.

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Although the U.S. is the main buyer of Guatemalan coffee, data from the exporters' guild indicate that South Korea is one of the markets that pays the best prices for the grain, while Italy pays one of the lowest prices.

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According to the union of exporters, for 2018 the destinations that represent potential opportunities for special coffees are Taiwan, China, Australia, Malaysia, Czech Republic and Chile.

In the case of the Chilean market, the first multisectorial trade mission led by the Department of Market Development and Commercial Promotion of the Guatemalan Association of Exporters (Agexport) was carried out in 2017, in which more than 50 commercial appointments were attended, showing high interest for the special coffees of Guatemala. 

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