Spanish Franchises Aim at Guatemala

D-uñas, Despierta by cdr Coaching, VR Airsoft, Levaduramadre, Nails Factory, Geotesr and Capricho Diario, are the franchises of Spanish origin that seek to open operations in the Guatemalan market.

Tuesday, December 15, 2020

In addition to the 32 Spanish franchises already operating in Guatemala, the Spanish Franchisors Association (AEF) presented seven other brands that are interested in competing in the Guatemalan market.

You may be interested in "Franchises: How to Choose the Best Location?"

In the case of D-uñas, it is focused on nail care and its initial investment is about $32 thousand, Despierta by cdr Coaching is a company dedicated to business consulting and cocahing, VR Airsoft is dedicated to developing virtual game rooms and Levaduramadre is a Spanish bakery.

Nails Factory is also focused on nail care, Geotesr offers services for air conditioning equipment and Capricho Diario is dedicated to market hams and delicacies.

Jose Fernandez, secretary of the board of directors and international delegate of the Guatemalan Association of Franchises (AGF), said to that "... the franchises of Spanish brands have been well received in the country, one of the advantages is the language that allows facility to be able to do business, besides certain cultural identity. Therefore, of the European franchise businesses operating in Guatemala, most are Spanish."

The article adds that "... those interested can obtain more information from Fernandez at"

Do you need to understand the new commercial reality of the Guatemalan market? Contact Us

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423

More on this topic

Franchising: Challenges and Expectations

February 2020

Recruiting the best staff to operate the points of sale and reducing the costs of the initial investments to set up a franchise are some of the challenges faced by franchisers, who expect better sales in 2020.

Access to financing, containment of operating costs, and maintaining profitability levels are other issues of concern to franchisors in Guatemala.

Franchises: Where is the Growth Potential?

May 2019

It is necessary to expand to inland cities such as Xela, Chimaltenango, Cobán, Zacapa and Puerto Barrios in order to allow franchises in Guatemala to grow and take advantage of market niches.

According to specialists in the subject, the franchises in the country should bet on looking for growth opportunities in the medium-sized cities of the province, before internationalizing.

Boost to Franchises in Guatemala

May 2012

An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.

Aida Rios, president of the Guatemalan Association of Franchises (AGF in Spanish), said the support of the GCC will allow companies interested in franchising to compete in other countries, improve financing options and project their image at events.

Franchises in Guatemala

March 2011

Currently, 265 franchises operate nationwide of which 22% are in the Guatemalan capital.

According to information from the Guatemalan Association of Franchises (AGF), the 265 franchisees operate approximately 10.000 business units generating about 100 thousand jobs.

"According to information from consulting firm Francorp, the franchise offering is extensive, finding business opportunities ranging from U.S.

 close (x)

Receive more news about Business and Investment

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones

Stock Indexes

(Apr 6)
Dow Jones
S&P 500


(Dec 7)
Brent Crude Oil
Coffee "C"