Spanish Franchises Aim at Guatemala

D-uñas, Despierta by cdr Coaching, VR Airsoft, Levaduramadre, Nails Factory, Geotesr and Capricho Diario, are the franchises of Spanish origin that seek to open operations in the Guatemalan market.

Tuesday, December 15, 2020

In addition to the 32 Spanish franchises already operating in Guatemala, the Spanish Franchisors Association (AEF) presented seven other brands that are interested in competing in the Guatemalan market.

You may be interested in "Franchises: How to Choose the Best Location?"

In the case of D-uñas, it is focused on nail care and its initial investment is about $32 thousand, Despierta by cdr Coaching is a company dedicated to business consulting and cocahing, VR Airsoft is dedicated to developing virtual game rooms and Levaduramadre is a Spanish bakery.

Nails Factory is also focused on nail care, Geotesr offers services for air conditioning equipment and Capricho Diario is dedicated to market hams and delicacies.

Jose Fernandez, secretary of the board of directors and international delegate of the Guatemalan Association of Franchises (AGF), said to Prensalibre.com that "... the franchises of Spanish brands have been well received in the country, one of the advantages is the language that allows facility to be able to do business, besides certain cultural identity. Therefore, of the European franchise businesses operating in Guatemala, most are Spanish."

The article adds that "... those interested can obtain more information from Fernandez at secretario@guatefranquicias.org."

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Access to financing, containment of operating costs, and maintaining profitability levels are other issues of concern to franchisors in Guatemala.

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Boost to Franchises in Guatemala

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An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.

Aida Rios, president of the Guatemalan Association of Franchises (AGF in Spanish), said the support of the GCC will allow companies interested in franchising to compete in other countries, improve financing options and project their image at events.

Franchises in Guatemala

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Currently, 265 franchises operate nationwide of which 22% are in the Guatemalan capital.

According to information from the Guatemalan Association of Franchises (AGF), the 265 franchisees operate approximately 10.000 business units generating about 100 thousand jobs.

"According to information from consulting firm Francorp, the franchise offering is extensive, finding business opportunities ranging from U.S.

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