Soups: What do Consumers Think?

It is estimated that in Central America close to one million people express interest in soups in the digital environment, being Ramen, Curry and Maggi, some of the terms most associated by consumers with high purchasing power with the subject.

Tuesday, May 18, 2021

An analysis of the interests and preferences of consumers in Central America, prepared by the Business Intelligence Area of CentralAmericaData, yields interesting results on the preferences and tastes of people in various foods, products, services and activities.

The following is an excerpt from the analysis:

In all Central American markets, the largest share of consumers in the digital environment who have expressed interest in soups are women, who largely fall in a demographic range between 19 and 35 years old.

 (Word cloud extracted from the report, with details of the positioning of some brands and terms at the regional level).

When analyzing the terms associated with interest in soups, Honduran consumers classified as having a high socioeconomic level relate the words fideo and ramen with this type of food quite frequently. In the case of the Panamanian market, curry and pork are some of the terms that people with high income associate with the topic.

In the digital environment of Guatemala, Knorr and Maggi are some of the brands that consumers classified as "medium-high" socioeconomic level most associate with the soup market, while in Costa Rica, ramen and curry are two of the words that people in general most associate with this type of food.

The analysis details that in El Salvador, some of the terms that have positioned themselves in the minds of consumers of "high" socioeconomic level are noodles and pork, and in the Nicaraguan market, the Maggi and Cup Noodles brands are the ones that most monopolize the digital interactions of consumers in general.

This summary is only part of a deeper analysis that can be developed at the level of each country and type of food, comparing with competitors and segmenting the results by areas, socio-demographic characteristics, purchasing power of individuals, relationship with other terms associated with the product, among other details.

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