Software: Potential Sales in Central America

About 9 million people in the region are looking to purchase IT solutions, and of this group of consumers, about 8% explore options to buy antivirus or security software.

Tuesday, September 22, 2020

CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

In the Guatemalan market, of the total number of consumers who are currently looking to buy software online, 13% explore options to acquire a photo editing solution.

The interactive information system details that in the Panamanian market, more than 57 thousand people are looking to buy an antivirus and in El Salvador, more than 147 thousand consumers are interested in computer solutions for the area of productivity and business.

In Costa Rica, of the total number of consumers who are looking to buy the rights to use an IT solution through the Internet, 6% are trying to buy audio and music software, while in Honduras this proportion is 5%, and in Nicaragua, 4%.

CentralAmericaData has a full information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and forecast the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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More on this topic

Technological Solutions: What are Companies Looking for?

November 2020

Between July and October 2020, the number of people in Costa Rica exploring options to access an ERP-type software online increased 32%, and the number of Panamanian consumers looking to hire a CRM solution decreased 4%.

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

Online Sales: What Guatemalans are Looking for

August 2020

Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Consumer: What are they Looking to Buy Online?

August 2020

Of the total number of people in Panama who are looking to buy products and services online, 35% are trying to buy some type of electronic equipment, 30% are exploring options to purchase a vehicle and 26% are looking to hire some financial service.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Electronics and IT: Market Trends

May 2020

In recent weeks, interest in the region's markets for electronic equipment, computers and technological services has clearly picked up, with educational software and computer security services being among the most marked trends.

Using a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

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