Software: Interest in Antivirus Decreases

During the last months of 2020 in the countries of Central America, the volume of searches and conversations on the Internet associated with anti-viruses decreased, a decrease that can be explained by the behavior of all the markets in the region.

Wednesday, January 6, 2021

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "antivirus", which are made by consumers in Central American countries.

The information system evidences that after increasing the interest in this type of software, in Costa Rica an abrupt fall in the amount of digital interactions is reported, a downward trend that began to be evident since the beginning of May, behavior that continued until November.

In El Salvador and Guatemala the fall in interest in this topic began to be reflected from March 29 and August 23, respectively. In the cases of Honduras and Panama, the number of Internet searches dropped from August 9 and September 13, in that order.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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