Socioeconomic Levels in Guatemala

A recently released study offers a detail on the characteristics and disposition of people when making purchases in the various sectors of the Guatemalan population.

Friday, November 29, 2013

The research, conducted in the first half of the year by the Technical Committee of the Association (in formation) at Market Research Agencies, reveals interesting results for the marketing departments, which can now focus on promoting their products and services with better accuracy in the socioeconomic level they are interested in.

An article in Contrapoder.com.gt states that: "The study identified the most sensitive variables for identifying the social level of households and created a new point based classification model. The result, though closely related to income, also takes into account as a basic criteria, the standard of living of households, that is to say it deals with both their ability to spend as well as their willingness to spend. "

According to the study, 1.8% of the country's urban population belongs to the high socioeconomic group, 35.4% are in the middle class bracket and 62.8% in the lowest level.

More on this topic

Which Brands Don't Succeed in the Female Market?

May 2019

When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship.

4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out the study "A Guide to Understanding the Consumer", and one of its objectives was to understand how women behave with respect to brands in the Guatemalan market, in a context of economic slowdown.

Where Are The Consumers?

April 2019

Between 22% and 25% of the population that moves daily through the Greater Metropolitan Area of Costa Rica does so through the central areas of San José, Heredia, Alajuela and Cartago.

An analysis of Costa Rica's floating population, developed by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of the people who move from one place to another every day through the streets of the Greater Metropolitan Area.

Costa Rica: Household Consumption Becomes More Sophisticated

June 2014

In ten years increased amounts of income has changed the buying habits of Costa Ricans, who are spending proportionately less on food and more on education, health and entertainment.

Between 2004 and 2013 household income and expenditure increased by 14% and 21%, respectively, with significant changes in the goods and services on which these additional revenues are being spent, reflecting Costa Rican's increased consumer sophistication.

Companies seek more specialization in advertising

July 2008

In a drive to optimize their investment in advertising, companies are increasingly aiming at specific niches rather than the mass market.

Advertising agencies say they are launching several initiatives in an effort to revive spending on publicity. Specialist firms are being hired to identify the type of advertising that meets specific needs.

 close (x)

Receive more news about Communication, Advertising & Marketing

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Professional ink refill franchise for sale

Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(May 22)
Brent Crude Oil
70.890
Coffee "C"
95.15
Gold
1,275
Silver
14.376