The research, conducted in the first half of the year by the Technical Committee of the Association (in formation) at Market Research Agencies, reveals interesting results for the marketing departments, which can now focus on promoting their products and services with better accuracy in the socioeconomic level they are interested in.

An article in Contrapoder.com.gt states that: "The study identified the most sensitive variables for identifying the social level of households and created a new point based classification model. The result, though closely related to income, also takes into account as a basic criteria, the standard of living of households, that is to say it deals with both their ability to spend as well as their willingness to spend. "

According to the study, 1.8% of the country's urban population belongs to the high socioeconomic group, 35.4% are in the middle class bracket and 62.8% in the lowest level.

Source: Contrapoder.com.gt

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