Socioeconomic Levels in GuatemalaA recently released study offers a detail on the characteristics and disposition of people when making purchases in the various sectors of the Guatemalan population.Friday, November 29, 2013
The research, conducted in the first half of the year by the Technical Committee of the Association (in formation) at Market Research Agencies, reveals interesting results for the marketing departments, which can now focus on promoting their products and services with better accuracy in the socioeconomic level they are interested in. Source: Contrapoder.com.gt New Reality, New ConsumersMay 2020 In this context of commercial transformation, Guatemalan consumers have visited supermarkets less and have become more interested in e-commerce services. In addition, in recent weeks’ fast food has gained great interest among the population. Purchase patterns: Changes to Be PermanentApril 2020 Increased demand for cleaning products, the use of e-commerce as a purchasing channel and the preference for functional foods are some of the new trends that will prevail in the medium and long term, once the pandemic is overcome. Which Brands Don't Succeed in the Female Market?May 2019 When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship. Where Are The Consumers?April 2019 Between 22% and 25% of the population that moves daily through the Greater Metropolitan Area of Costa Rica does so through the central areas of San José, Heredia, Alajuela and Cartago.
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