More than half (56%) say they dont like buying products they have seen advertised on social networking sites - suggesting that brands have to go beyond paid advertising to influence consumer purchasing decisions .

Senior Technology Analyst at Mintel, Cecilia Liao commented on the data in a press release:

"Our research suggests that social network users do not consider the ads they see there as particularly memorable or relevant, at least on a conscious level. However, this doesnt suggest that they are completely ineffective. "

Source: Mintel

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