Social Networking Advertising Does not Attract UsersAccording to research by the consultancy Mintel, more than two thirds (66%) of social network users say they rarely pay attention to ads on these sites.Thursday, June 16, 2011
More than half (56%) say they dont like buying products they have seen advertised on social networking sites - suggesting that brands have to go beyond paid advertising to influence consumer purchasing decisions . Source: Mintel Are social networks useful for companies?June 2014 Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image. Print and Online Advertising: Trends CrossingNovember 2010 A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media. Harnessing the Power of Social MediaMay 2010 Social media can increase productivity, innovation, collaboration, reputation, and employee commitment with the organization. The Blind Can See AgainMarch 2010 There was a time when web page readers didn’t see advertising. This was called ‘banner blindness’.
×
|
![]()
|