Social Media Fails to Inspire Confidence

Internet users feel three times more confident in the publicity they find at information portals, than they do in that found on "Social Media" sites

Friday, August 6, 2010

In the marketing world, "social media" is the buzzword of the moment and many, often without much web experience, feel they should recommend clients put publicity on social networking sites such as Facebook and Twitter.

However, consumers appear to show a different trend. Internet users are three times more likely to believe publicity they see on information portals than they are ads on social media sites.

The Online Publishers Association (OPA) says that, "negative feelings about social sites may also apply to the brands that advertise there. Only 8% of internet users felt social media site advertisers were reputable, compared with a 21% average for content sites. They also felt advertising on social sites was less relevant and the companies that did so were less respected".

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June 2014

Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.

According to a recent survey by Gallup Inc. published by The Wall Street Journal "...

Internet Advertising Grows by 23%

May 2011

In the first quarter of the year spending on digital advertising reached $7.3 billion in the U.S.

The digitization of information on the Internet is making great strides, and an example of this is the exponential growth of scheduled advertising in digital media.

This latest comes from the analysis by Price Waterhouse Coopers and the Interactive Advertising Bureau (IAB) who released results of the income report

Improve The Performance of Banner Advertising

December 2010

Despite the popularity of "social media", videos and “rich media”, banners are still the workhorse of online advertising.

No matter your opinion or feelings on the issue, spending on standard online banner advertising will grow 11.4% during 2011, reaching $ 6,560 million and will continue rising to $ 8,630 million in 2014.

Print and Online Advertising: Trends Crossing

November 2010

A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.

Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.

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Punto Fox Networks

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