Social Media: A Waste of Time?

In the latest 60 Minutes / Vanity Fair survey, the "Social Networking" was first on the list of ways in which people waste their time.

Friday, October 8, 2010

The data is also an indicator of the importance of the so-called social media (Facebook, Twitter and others) in modern life.

The survey form asked people to answer the question "Where do you lose most of your time?", provided were six options, which ended up in the following order:

In social media - 36%
Fantasy Sports (simulators property) - 25%
Watching TV - 23%
Shopping - 9%
Reading - 2%
At work - 2%



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More on this topic

Are social networks useful for companies?

June 2014

Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.

According to a recent survey by Gallup Inc. published by The Wall Street Journal "...

Twitter not useful for Businesses

February 2014

"Users of the microblogging network do not represent real-world consumers ."

Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages.

"Twitter is a place for people addicted to their digital devices, who are terribly worried about missing out on the latest tweet by Edward Snowden and are faithful believers that the world is interested in reading all of their publications.

How to Make Best Use of Social Networks

August 2010

Advertising agency JWT' issued 12 recommendations for making the most of social media to develop and maintain a brand.

Companies need to constantly keep track of consumer attitudes and social media sites such as Facebook and Twitter are an excellent way to do so.

A JWT survey of 18 leading communication professionals led to the following list of 12 tips for best practice use of social networks, which it calls its "Social Media Checklist".

Goodbye to The Loyal Reader

March 2010

Gone are the days in which people were loyal to a single news medium.

A survey by Princeton Survey Research International found that most people use a combination of multiple news sources every day, including TV, Internet, newspaper and radio.

In the United States, Internet is the third most popular news medium, after local and national television, ahead of newspaper and radio.

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