Social Events and Parties: How Does the Market Behave?

Between July and October 2020, the number of people in Guatemala who were exploring online options for buying party supplies increased 19%, while the number of Costa Rican consumers seeking to hire a social event planning service fell 35%.

Wednesday, December 16, 2020

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

For this analysis, CentralAmericaData collected data on the number of Central American consumers who in July showed their interest in purchasing party items or hiring the event planning service online. In October, the same information was collected again and the variations reported in the quarter in question were evaluated.

Details of some of the most outstanding findings:

Between July and October in Panama the number of consumers looking to buy party supplies decreased by 23%. In El Salvador there was no considerable variation, in Honduras a 4% drop was reported and in Costa Rica the decrease was 35%.

For the months in question, the number of Guatemalans seeking social event planning services increased by 5%, in El Salvador there was a 4% drop and in Panama the decrease was 23%.

CentralAmericaData has a complete information system for the analysis of the interests of consumers in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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