Snacks and Beverages: Consumption Changed

Although public places have been closed for most of the year, in Central America for the quarantine period the demand for soft drinks, beer and snacks did not contract, as families increased consumption from their homes.

Monday, September 28, 2020

Soda, beer and snacks were no longer consumed in restaurants, movie theaters, stadiums and other similar spaces, but, due to the confinement measures decreed because of the covid-19 outbreak, demand shifted from public places to homes.

You may be interested in "Beer: Brands, Tastes and Potential Market"

Vivian Galvez, Country Manager of Kantar's Worldpanel division, explained that "... being more at home has made the shopper consume and spend more inside the house, transferring all his consumption moments at home, as it is the case of the snacks that were regularly made in the study or work centers."

For the period from April to August 2020 the consumption of beer in homes increased by 12%, in the case of snacks the increase was 17%. Kantar's figures show that there are currently 3% more snack buyers than the number of consumers reported in 2019.

See "Snacks: What Brands Are Consumers Considering?"

The publication details that in the region "... the categories that have changed in their purchase and consumption behavior have been those that make up part of the Central American consumer's daily snacks, such as cookies that increased 8% in value, in terms of cakes, juices, yogurt and cereals grew 12% each, and boxed bread with a 27% increase."

Also see "Soft Drinks: What does the Consumer Think?"

The consumption of soft drinks increased by 4% during the quarantine and now the number of buyers looking for this product increased by 2%, when compared to the number of consumers that were registered before the health crisis.

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