Snacks and Beverages: Consumption Changed

Although public places have been closed for most of the year, in Central America for the quarantine period the demand for soft drinks, beer and snacks did not contract, as families increased consumption from their homes.

Monday, September 28, 2020

Soda, beer and snacks were no longer consumed in restaurants, movie theaters, stadiums and other similar spaces, but, due to the confinement measures decreed because of the covid-19 outbreak, demand shifted from public places to homes.

You may be interested in "Beer: Brands, Tastes and Potential Market"

Vivian Galvez, Country Manager of Kantar's Worldpanel division, explained that "... being more at home has made the shopper consume and spend more inside the house, transferring all his consumption moments at home, as it is the case of the snacks that were regularly made in the study or work centers."

For the period from April to August 2020 the consumption of beer in homes increased by 12%, in the case of snacks the increase was 17%. Kantar's figures show that there are currently 3% more snack buyers than the number of consumers reported in 2019.

See "Snacks: What Brands Are Consumers Considering?"

The Dataexport.com.gt publication details that in the region "... the categories that have changed in their purchase and consumption behavior have been those that make up part of the Central American consumer's daily snacks, such as cookies that increased 8% in value, in terms of cakes, juices, yogurt and cereals grew 12% each, and boxed bread with a 27% increase."

Also see "Soft Drinks: What does the Consumer Think?"

The consumption of soft drinks increased by 4% during the quarantine and now the number of buyers looking for this product increased by 2%, when compared to the number of consumers that were registered before the health crisis.

Do you need to understand the market for mass consumer products? Contact Us









this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

Consumer Trends in the New Reality

September 2020

Although in Central America the period of mandatory confinement has been exceeded, it is still a priority for consumers in the region to spend their free time in their homes and to devote themselves to household cleaning and home cooking.

It has been six months since the first cases of covid-19 were detected in the region.

Beverage Consumption Forecasts

April 2020

Once the Honduran economy begins to return to normal, as isolation and mobility restrictions are relaxed, it is estimated that household demand for flavored soft drinks will have decreased by 2%.

Through a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that the demand of Honduran households for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the country are lifted.

Quarantine: What Are the Most Demanded Products?

April 2020

Butter, baby diapers, surface cleaners, and wheat and corn flour are some of the products most demanded by Guatemalan households in this context of quarantine and social isolation.

Yogurt, tuna, processed beans, cookies, rice and toilet paper are the other items that complete the list of ten more products bought by families in Guatemala in this new commercial reality, resulting from the health emergency caused by the outbreak of covid-19.

Beverage: Post-Quarantine Consumption Forecast

April 2020

As Central American economies ease the restrictions that have been placed on the spread of covid-19, sales of bottled water are forecast to decline by at least 2%.

Using a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, variations in household demand for different goods and services can be projected as the most critical phases in the spread of covid-19 are overcome and mobility restrictions are lifted in the countries of the region.

 close (x)

Receive more news about Agriculture & Food

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Professional ink refill franchise for sale

Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Apr 9)
Brent Crude Oil
62.63
Coffee "C"
128.85
Gold
1,742
Silver
25.325