Snacks: What Brands Are Consumers Considering?

In Central America about 5 million people show interest in snacks or chips on the Internet, being Lay, Doritos, Cheetos and Ruffles some of the brands with the highest positioning in the minds of consumers with high purchasing power.

Friday, September 11, 2020

An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in food and all types of products or services, as well as restaurant chains and activities.

Below is an extract of the analysis:


Six out of every ten people who have expressed an interest in snacks at the regional level and in the digital environment are women, a group of consumers who are largely located in a demographic range between 19 and 35 years old.

 (Word cloud from the report, with details of the positioning of some brands and types of products at a regional level) 

When analyzing the types of food related to the interest in snacks, Guatemalan consumers classified as high socioeconomic level, quite often relate the terms pretzel, tostada and taquito with these products. In the case of the Honduran market, nachos, popcorn and jalapeño are some of the words that high-income people associate with the topic.

In the digital environment of Costa Rica, Ruffles, Dorito and Lay, are some of the brands that consumers most associate with the snack market, while in El Salvador, Cheetos, Tortilla chip and Frito-Lay, are three of the words that people most relate to these types of items.

The analysis details that in Panama, some of the types of snacks that have positioned themselves more in the minds of consumers are nachos, potato chip and pretzel, and in the Nicaraguan market burrito, popcorn and cookie, are among the terms that most monopolize the digital interactions of consumers in general.

This summary is only a part of a deeper analysis that can be developed at the level of each country and type of snack, comparing with competitors and segmenting the results by zones, socio-demographic characteristics, purchasing power of individuals, store format, relationship with other terms associated with the product, among other details.

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