Small and Medium Sized Businesses Present Their Products to Wal-Mart

31 Salvadoran entrepreneurs presented their products to Wal-Mart executives, at the Business Round organized by the multi-national company.

Thursday, June 25, 2009

The event “Business Round” is part of Wal-Mart’s program “A hand to grow.” Claudia de Ibáñez, Manager of Corporate Affairs for Wal-Mart Central America, commented to that “something that is worth underlining is that the support of family businesses stimulates job growth. Through this project, 45 producers have joined the Wal-Mart’s network of suppliers who provide more than 100 products, such as coffee, corn derivatives, or Jamaican Rose Wine.”

The Business Round is a daylong event that coordinates negotiation meetings between producers and the Category Administrators (Buyers) of Wal-Mart Central America. The products that are accepted will be introduced in one of the designated stores as a test for a probation period of 90 days. If the product is successful in its category, it could be incorporated in the regular product mix for the store.

More on this topic

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The retail giant will invest $54 million in new premises around the country throughout the year.

The good response shown by the Nicaraguan market has led the supermarket chain to expand its presence in the country.

As part of the investment Walmart will be adding a new store format, similar to warehouses, where discounts will be offered on more than 2 000 products, mainly in food category.

Wal-Mart Increases Pressure on Suppliers

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The store chain began implementing the strategy "Every Day Low Cost", seeking deep discounts, especially from suppliers of high rotation products..

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Wal-Mart Rules Out Panama

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The supermarket chain plans to expand its presence in the Central American countries where it already operates and not to expand itself to new markets.

In the coming years, Wal-Mart Central America will open 50 locations distributed throughout Nicaragua, El Salvador, Honduras, Guatemala, and Costa Rica. The new supermarkets will create some 8,000 jobs in the region.

Alliance Between Wal-Mart and Nicaraguan SMEs

May 2009

The US chain will sell goods produced by Nicaraguan SMEs in its supermarkets.

The alliance between the multinational and the Nicaraguan Ministry of Industry, Development and Trade aims to encourage the growth of the sector.

"Both sides announced the ‘lend a hand to grow' program which will turn SMEs into suppliers of handicrafts, textiles, groceries, perishables and general merchandise for distribution in the multinational’s supermarket chains in the United States," published

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