Shopping Malls Vs. Shopping on the Web

A growing trend in online shopping is forcing malls to rethink their business models and renew their strategies for attracting customers.

Monday, September 25, 2017

While Internet shopping trends in Central American countries are still a long way behind more developed markets such as the United States, businesses are already starting to feel the effects of increased consumer interest in online shopping. 

In some Central American countries there are shops and department stores that already have online sales systems nationwide, selling the same products they offer on their premises, as a way of complementing the competition they face with platforms such as Amazon.

See also: "Showrooming, Sales and Internet"

In Costa Rica shopping centers such as "...City Mall, Paseo de Las Flores, Mall San Pedro and Multiplaza Escazú and Curridabat work in a similar way and are focused on getting their tenants to face up to the digital buying trend.  For example, these commercial centers design shopping experiences, entertainment, fairs, concerts, greater digital interaction, launches and other activities in their facilities." 

Nacion.com reports that "...In the view of Doug Stephens, retail sales specialist and founder of Retail Prophet, in Costa Rica, businesses should skip the mistakes made by all of the stores in the United States; get ahead 20 years in the process and start seeing these stores not as an expense, but as a great opportunity. This can be achieved if they give customers experiences to connect with spaces that translate into sensations and keep their stores in harmony with online sales."

More on this topic

New Online Commerce Guild

June 2018

With the aim of strengthening the legal framework for electronic commerce and facilitating the management of certifications, the Electronic Commerce Association was created in Guatemala.

The new chamber will be able to affiliate all types of companies, and its main purposes are strengthening entrepreneurship, specialized training through certifications, and the promotion of rules and legal regulations for the sector. 

Online Sales Generate Loyal Customers

October 2012

71% of consumers who buy online, return to buy again from the same vendor, whereas this percentage drops to 4% for purchases in physical stores.

An article in Peru-retail.com reviews the results of a study by the Spanish consultancy firm TNS, which highlights greater loyalty from online shoppers compared to traditional buyers.

Claro Reserving Space in Costa Rica

March 2011

The telecommunications company prepares stores at four local shopping centers.

Richard Taylor, Director of Claro in Costa Rica, told Elfinancierocr.com they have reserved space at Terramall (Cartago), Plaza del Sol (Curridabat), Multiplaza Escazú (San Jose) and Paseo de las Flores (Heredia).

Do You Sell Online?

June 2010

Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.

An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.

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