Shopping Malls Vs. Shopping on the Web

A growing trend in online shopping is forcing malls to rethink their business models and renew their strategies for attracting customers.

Monday, September 25, 2017

While Internet shopping trends in Central American countries are still a long way behind more developed markets such as the United States, businesses are already starting to feel the effects of increased consumer interest in online shopping. 

In some Central American countries there are shops and department stores that already have online sales systems nationwide, selling the same products they offer on their premises, as a way of complementing the competition they face with platforms such as Amazon.

See also: "Showrooming, Sales and Internet"

In Costa Rica shopping centers such as "...City Mall, Paseo de Las Flores, Mall San Pedro and Multiplaza Escazú and Curridabat work in a similar way and are focused on getting their tenants to face up to the digital buying trend.  For example, these commercial centers design shopping experiences, entertainment, fairs, concerts, greater digital interaction, launches and other activities in their facilities." reports that "...In the view of Doug Stephens, retail sales specialist and founder of Retail Prophet, in Costa Rica, businesses should skip the mistakes made by all of the stores in the United States; get ahead 20 years in the process and start seeing these stores not as an expense, but as a great opportunity. This can be achieved if they give customers experiences to connect with spaces that translate into sensations and keep their stores in harmony with online sales."

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