Shopping Done Using Cell Phones

Devices connected to the internet will revolutionize consumption not only in terms of the way things are bought but also in the interaction between consumers and retailers.

Wednesday, November 27, 2013

From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

Mobile devices continue to change buying habits and defining the profile of the online shopper was the topic of discussion at Mobile Commerce Congress, the first conference dedicated exclusively to mobile commerce as a new sales tool for retailers, conducted in Spain.

E-commerce is a channel with increasing strategic importance for large, medium and small companies whose business is focused on selling goods and services to third parties, wearable devices (mobile internet devices that are portable) are revolutionizing consumption. Not only in the way we buy, but in how consumers and retailers interact.

The evolution of the 4 screens (cell phones, tablets, computers and SmartTVs), define the way to reach consumers, and each unit will have its functionality, so employers must find a way to forge synergies with these channels in orden to lead consumers to make a purchase.

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