How many people live around a shopping center, how old they are, what is their consumption level and what products or services they are looking for, are some of the questions that can be answered with the new geomarketing tools.
Tuesday, July 7, 2020
Measuring the potential demand of micro markets, based on the evaluation of the environment of a shopping center and its comparison with other similar sales points, has become essential to design adequate commercial strategies.
Given the change in consumer habits, who due to social distancing measures have increased their interactions on the Internet, it is essential for decision makers to rely on geomarketing tools to successfully implement strategies.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of the main shopping centers in Central America. Below is an extract of the study's findings.
Highlights of the analysis for Central American countries
Guatemala:
When analyzing the potential demand of the Miraflores shopping center, located in zone 11 of Guatemala City, it can be seen that at a distance of 15 minutes by car, there is a target market of nearly 570,000 people, who together spend more than $183 million per month. When the main interests of these people are analyzed, the tool specifies that of the total number of consumers, 49% are interested in shoes and 36% in cosmetics.
Costa Rica:
A 15-minute drive from Multiplaza Escazú, there is a potential market of 280,000 people, who together spend close to $180 million monthly. When evaluating the interests of this group of the population, data show that of the total number of consumers, 63% show a preference for beauty products and 54% for televisions.
El Salvador:
In Antiguo Cuscatlán, a 15-minute drive from Plaza Gran Vía, there is a target market of more than 500,000 people, who together spend more than $141 million per month. Of this group of consumers, about 54% are interested in shoes and 31% in beauty salons.
Panama:
The Multiplaza shopping center, located on Via Israel, has a potential market of 428,000 people, who together spend about $62 million monthly. When analyzing the interests of this group of the population, data show that of the total number of consumers, 75% are interested in mobile phones and 25% in video game consoles.
At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which we can identify where people are and what their consumption characteristics are. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential clients and define promotional strategies accordingly, or also to explore home delivery times from any sales point.
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One of the sales points of the AM PM convenience store chain in Costa Rica, is located in the surroundings of Parque La Sabana, it has a potential market of 254 thousand consumers 15 minutes away by car, and 24% of them are interested in fast food.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of convenience stores operating in Central American countries. Below is an extract of the findings of the study.
Sophos, a bookstore located in Zona 10 of Guatemala City, is a point that 15 minutes by car monopolizes a potential market of 239 thousand consumers, of which 40% are interested in books.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main bookstore locations operating in Central American countries. Below is an extract of the findings of the study.
Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.
In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car.
At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
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7974Government Procurement Opportunities in the region
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